If you’re an entrepreneur struggling with technology, you’re not alone. Although we are always connected with a device in our hands, we’re not all experts, and there is a lot to learn. Fortunately, when you do not have time to fully understand every possible bit of technology you need to run your business, there are many resources that can help. Here are a few examples:
Web design
Your website should never be an afterthought, and it is not something you want to tackle as a DIY project. There are many “drag and drop” website builders available, but these cookie-cutter options can’t possibly fill all of your needs. An experienced web designer can get you going and keep you up and running when it matters most. You can find freelance web designer candidates for hire on freelancing staffing boards.
Remote infrastructure
Remote work has been a hot topic in 2020. And this is good news for entrepreneurs who wish to establish a team of professionals but don’t want to invest the time, money, and resources into procuring, outfitting, and operating a brick-and-mortar location. As cloud technology and digital accessibility become even more attainable, having a remote work platform in place will help you scale your business to grow no matter where your employees may be.
Cybersecurity
Having a remote infrastructure in place means that you also have to prioritize online safety and cybersecurity. It’s a good idea to learn as much as possible about these topics. This can help you be a better business because you will have a greater understanding of how to keep your customers and employees safe from things like identity theft and phishing scams. It may also make sense to hire a cybersecurity/managed IT firm to help you keep a watchful eye on your digital assets.
Digital marketing
Digital marketing is perhaps one of the most important areas that you can channel money, time, and energy into. Digital marketing is, as Converful explains, any type of marketing that takes place online. It’s comprised of content, search engine optimization, search engine marketing, social media, and other forms of digital outreach, such as email marketing and pay-per-click advertising. Although it sounds simple enough on the surface, there are many moving parts here, and this is another time when it makes sense to outsource. If you don’t have the money for a full-time digital marketing staff, look to hire a freelancer that can get you going.
Branding
No digital (or otherwise) marketing efforts would be complete without also investing in your brand. Fundamentally, your brand is what sets you apart from the competition. It is a series of imagery, words, fonts, and colors that help potential customers identify you immediately. Think of the Kool-Aid man, Mr. Peanut, and the McDonald’s emblem. You know unequivocally when you see what they represent. Spend the money on a graphic design that can take your vision of your company and condense it into a branding package, which may also include a logo and a dedicated color scheme.
When it comes to your business, there are many things you can do. You are the expert in your industry, and you know how to get your job done. But, in today’s digital world, there are many other areas where you can use a helping hand. Don’t be afraid to look for services and individuals that can step in and help you step up to the competition.
